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MyBenefits Relief on: Food & Essentials

1Malaysia DiscountsMenu Rakyat 1Malaysia (MR1M)  

Affordable set meals from as low as RM3.00  
Last updated: December 8, 2017 
All information has not been verified by the relevant Ministry/Agency

What is this programme about?  

The Menu Rakyat 1Malaysia (MR1M) is a government initiative to introduce affordable nutritious set meals priced between RM3.00 and RM5.00 for West Malaysia and RM3.00 and RM6.00 for East Malaysia. MR1M is a public-private sector collaboration.  The government does not provide any subsidy for this programme. Private restaurants and food operators are encouraged to participate on a voluntary basis to provide affordable meals to all Malaysians. 

According to the KPDNKK (the managing government agency) website, currently, there are close to 800 eateries nationwide participating in this programme.  When the programme was launched in 2011, breakfast sets were offered at RM2 and lunch sets at RM4. In 2014, the number of participating outlets reached 3,000 nationwide.  By 2015, the prices of breakfast and lunch sets were raised to RM3 and RM5 respectively and yet many eateries stopped promoting these discounted meals as they were not able to cover the rising costs of goods.  

The “1Malaysia” Brand
The discount shops retailing “1Malaysia” brand products are not shops operated or funded by the government.  The government provides the roadmap and if interested private sector business entities meet the 3 required criteria, the government franchises the brand name to be used by these businesses.  The products or services must be for the people, they must be of good quality and priced cheaper than market rates.  Currently, there are five “1Malaysia” franchise shops selling discounted goods to Malaysians nationwide and they are:-

Menu Rakyat 1Malaysia
1Malaysia People’s Cafe (KFR1M)
Kedai Rakyat 1Malaysia (KR1M)
Mobile Kedai Rakyat 1Malaysia (KR1M) 
Kedai Kain 1Malaysia (KK1M) 


The main objective of these 1Malaysia brand franchise discount/fair price outlets is to ease the high cost of living burden of the lower income Malaysian households, but all Malaysians are welcome to enjoy cheaper goods and greater discounts of everyday household necessities.

What are MyBenefits?

Assistance: Affordable set meals
Income Group: All income groups
Target Group: All Malaysians 



The Ministry of Domestic Trade, Co-operatives and Consumerism (KPDNKK)

Mailing address  :

Lot 2G3, Presint 2, Pusat Pentadbiran Kerajaan Persekutuan, 62623 Putrajaya
Telephone: 1-800-88-6800


Delivery Management Office
Aras 5, Blok Podium 1, No 13, Persiaran Perdana, Presint 2,

62623 Putrajaya, Malaysia
Telephone: +603 - 8882 6950
Fax: +603 - 8882 6227


Location: Malaysia

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