MyBenefits Relief on: Food & Essentials

1Malaysia DiscountsMobile Kedai Rakyat 1Malaysia (KR1M)  

Discounted daily essential groceries for rural households  
Last updated: December 8, 2017 
All information has not been verified by the relevant Ministry/Agency

What is this programme about?  

Mobile KR1M is an extension of the Kedai Rakyat 1Malaysia (KR1M) outlets set-up with the main objective of delivering standardised, discounted and affordable essential groceries to inaccessible rural areas. The main objective behind the Mobile KR1M initiative is to standardise the retail prices of government-controlled essential items and goods sold under the KR1M, Agromas (marketed by the Federal Agricultural Marketing Authority or FAMA) and Coop1Malaysia (marketed by the Cooperative Commission of Malaysia) brands in urban, rural and interior regions in Sabah and Sarawak with the corresponding prices in Peninsular Malaysia. 
The initiative is also aimed at ensuring that the subsidised items reach the targeted groups. Beginning July 2013, the government, as part of the initiative, absorbs the transportation costs (door-to-door) of all subsidised controlled items namely sugar, flour and palm cooking oil, as well as products supplied under the KR1M, Coop1Malaysia and Agromas brands. 

The “1Malaysia” Brand
The discount shops retailing “1Malaysia” brand products are not shops operated or funded by the government.  The government provides the roadmap and if interested private sector business entities meet the 3 required criteria, the government franchises the brand name to be used by these businesses.  The products or services must be for the people, they must be of good quality and priced cheaper than market rates.  Currently, there are five “1Malaysia” franchise shops selling discounted goods to Malaysians nationwide and they are:-

Menu Rakyat 1Malaysia
1Malaysia People’s Cafe (KFR1M)
Kedai Rakyat 1Malaysia (KR1M)
Mobile Kedai Rakyat 1Malaysia (KR1M) 
Kedai Kain 1Malaysia (KK1M) 


The main objective of these 1Malaysia brand franchise discount/fair price outlets is to ease the high cost of living burden of the lower income Malaysian households, but all Malaysians are welcome to enjoy cheaper goods and greater discounts of everyday household necessities.

What are MyBenefits?

Assistance: Cheaper daily essentials
Income Group: Low-income rural households
Target Group: All Malaysians 



The Ministry of Domestic Trade, Co-operatives and Consumerism (KPDNKK)

Mailing address  :

Lot 2G3, Presint 2, Pusat Pentadbiran Kerajaan Persekutuan, 62623 Putrajaya
Telephone: 1-800-88-6800


Location: Malaysia

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