MyBenefits Relief on: Food & Essentials

1Malaysia Discounts1Malaysia People’s Cafe (KFR1M)  

Affordable set meals for varsity students  
Last updated: December 8, 2017 
All information has not been verified by the relevant Ministry/Agency

What is this programme about?  

1Malaysia People’s Cafe (KFR1M), launched in 2014 is a government initiative to reduce the cost of living expenses for university students. Similar to Menu Rakyat 1Malaysia (MR1M), KFR1M under the purview of The Domestic Trade, Cooperatives and Consumerism Ministry, is not financed or subsidised by the government. It is a "1Malaysia" branding programme in collaboration with privately owned and operated eateries at varsities to provide discounted meals to varsity students.  Breakfast set meals to sell for as low as RM2.00 and lunch and dinner sets from RM4.00 per set. 

The “1Malaysia” Brand
The discount shops retailing “1Malaysia” brand products are not shops operated or funded by the government.  The government provides the roadmap and if interested private sector business entities meet the 3 required criteria, the government franchises the brand name to be used by these businesses.  The products or services must be for the people, they must be of good quality and priced cheaper than market rates.  Currently, there are five “1Malaysia” franchise shops selling discounted goods to Malaysians nationwide and they are:-

Menu Rakyat 1Malaysia
1Malaysia People’s Cafe (KFR1M)
Kedai Rakyat 1Malaysia (KR1M)
Mobile Kedai Rakyat 1Malaysia (KR1M) 
Kedai Kain 1Malaysia (KK1M) 


The main objective of these 1Malaysia brand franchise discount/fair price outlets is to ease the high cost of living burden of the lower income Malaysian households, but all Malaysians are welcome to enjoy cheaper goods and greater discounts of everyday household necessities.

What are MyBenefits?

Assistance: Affordable set meals at varsities
Income Group: All income groups
Target Group: Varsity students 



The Ministry of Domestic Trade, Co-operatives and Consumerism (KPDNKK)

Mailing address  :

Lot 2G3, Presint 2, Pusat Pentadbiran Kerajaan Persekutuan, 62623 Putrajaya
Telephone: 1-800-88-6800


Location: Malaysia

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